Soliciting

What is Online PR anyway? Online PR is syndicated distribution of public relations documents via web services. There are various PR syndication services from the high priced BusinessWire and PRweb to the free OpenPress. Why optimize PR for SEO? External links back to your site influence your site's quality rating in search engines. The more high quality links leading back to your site the better your potential for higher search rank position.

"PR optimization is the only legitimate link back strategy that gives you full control."

Optimization

PR optimization is a two fold concern. First the content should be tailored to specific keyword phrases and second these keyword phrases will be the the anchor text for the links back to relevant pages on your site.

Content Development

News wires specify that a PR post must be a newsworthy event in an announcement format. Prime subjects for PR would be Partnerships, Event Sponsorship, Product Release, Customer Wins, Executive Promotion, Service Announcements, Legal Filings, Awards, Industry Recognition ....

Format

Once you have your optimized copy with embedded keyword phrases linked back to your website you will need to put it in the standard PR format. You need a contact block at the top including Name,Title, Company, Phone , and Email. The first line of your copy should begin with the City, State, Date.

Example:

Contact:

Your Name

Your Title

Your-Website.com

Your Phone: XXX-XXX-XXXX

Your Email: EEE@EEE.com

San Francisco, CA. September 24, 2050 - YOUR COMPANY the next generation of Interactive Agency announced the release of a new set of SEO tools for the Internet Marketing professional ....

Your copy will need to be at least 300 words to qualify for posting on most syndication services.

PR Management

You should strive to post at least one PR announcement per month. Many leading companies will post PR 2-3 times a week. As often as you have legitimate newsworthy announcements that you can optimize for your SEO requirements you can send out PR. You should not try to fabricate phony announcements. While it is unlikely that a syndication service would approve what appears to be a deliberate attempt to spam the news sphere doing so would generate a perception of illegitimacy that would hurt your business. So Behave yourself.

SEO-FIRE Internet Marketing provides Internet Marketing Services for all companies seeking a competitive advantage on the Internet.

// posted by foosballsep @ 4:35 PM